As part of our broader website enhancement efforts, I was tasked with designing a dedicated events section to help clients easily track where we’d be showing up—whether that’s at conferences, trade shows, or speaking engagements. The goal was to create a more client-centric experience by making this information readily available and easy to browse. I collaborated closely with our development team to ensure smooth integration with our CMS and a future-proof structure for ongoing updates.
Role:
UX + UI Designer
Industry:
AEC
Duration:
16 weeks
Challenges
Client Visibility: Create a centralized, easy-to-navigate events section to let clients know where our team will be attending conferences, trade shows, and industry events.
User Experience: Ensure the page is user-friendly, searchable, and accessible across devices, allowing current and potential clients to plan connections in advance.
Content Consistency: Design a scalable system to streamline updates, highlight key details (date, location, team attending, booth info), and maintain visual consistency with the rest of the site.
Internal Efficiency: Simplify the update process for the marketing team so new events can be added quickly and accurately.
My Approach
Discovery Phase
User Research: Collaborated with client-facing teams and marketing to understand what information clients find most helpful when preparing for industry events.
Competitive Analysis: Reviewed how other firms in the AEC industry presented their event schedules and touchpoints to identify best practices and gaps.
Design & Development
UX + UI Design: Designed a clean, modular layout that could accommodate a variety of event types and formats—everything from national trade shows to small speaking engagements.
Event Architecture: Created templates that included key details like event name, date, location, description, and attending team members, with options for links or calendar integration.
CMS Integration: Worked closely with the dev team to ensure the events section was easy to manage within our existing content system, and built for scalability.
Prototyping: Prototyped the full section in Adobe XD, providing a detailed build file that outlined visual behavior, hover states, and mobile responsiveness.
Testing & Iteration
Internal Feedback Loop: Shared early concepts with marketing and client relationship directors to validate layout clarity and relevance of content fields.
Usability Review: Conducted internal usability testing with key stakeholders to refine information hierarchy and ensure intuitive browsing across all screen sizes.
Results
The events section launched smoothly and immediately improved visibility into our firm’s industry presence. Clients and prospects appreciated the clarity and ease of use, especially being able to see which leaders would be attending each event. Internally, the marketing team found the update process significantly more streamlined. The final design struck a strong balance between functionality and aesthetics—providing users with relevant, real-time information in an engaging way.
Future Plans
Interactive Map: Incorporate a visual map feature to help users quickly identify nearby events.
Post-Event Recaps: Explore the addition of recaps or thought leadership content tied to past events for continued engagement.
Conclusion
This project served as a small but meaningful upgrade to the client experience on our website. Over the course of several months, we refined both the design and the workflow behind it—ensuring it was visually consistent, strategically useful, and easy for the marketing team to manage. By bringing our events into the spotlight, we not only made it easier for clients to connect with us in person, but also highlighted our active role in the industry. The final product is a flexible, user-friendly solution that bridges the gap between digital presence and real-world engagement.
