Let’s Get Trivial is a local trivia company that brings fun, high-energy trivia nights to breweries, bars, coffee shops, and community hangouts around town. They needed a brand that was as bold, quirky, and engaging as their events—and that’s where I came in. I partnered with them to create a cohesive visual identity that felt fresh, recognizable, and a little bit cheeky, just like the name.
Role:
Brand Designer
Industry:
Entertainment
Duration:
8 weeks
Challenges
Brand Cohesion: Create a complete identity that could translate across print, digital, and event materials.
Audience Connection: Appeal to a casual, social crowd while still standing out in competitive event environments.
Scalability: Design assets that could grow with the brand—from trivia nights to merch, social content, and beyond.
Venue Versatility: Ensure the branding was adaptable for use at a variety of locations and formats.
My Approach
Discovery Phase
Industry & Competitor Research: Took a deep dive into similar entertainment and trivia brands to identify gaps and opportunities.
Brand Personality Workshop: Worked with the team to define tone, values, and core audience motivations.
Design & Development
Logo Design: Developed a playful, custom wordmark that felt fun and modern.
Color & Typography: Built a color palette and typographic system that felt energetic, bold, and easy to read across formats.
Collateral Creation: Designed event signage, table tents, social templates, and promotional merch concepts like coasters and sweatshirts.
Results
The new branding gave Let’s Get Trivial a memorable, professional identity that stood out in a crowded local event scene. Trivia attendees immediately took notice—flyers were more eye-catching, social engagement increased, and several venues even requested custom co-branded promo assets. The updated branding positioned the company for growth while still keeping its core vibe: fun, casual, and clever.
Future Plans
Website Development: Create a branded website that hosts schedules, sign-ups, and trivia resources.
Merch Launch: Use the new branding on t-shirts, pins, and other merchandise for attendees and trivia hosts.
Social Content Expansion: Design templates and motion graphics to bring trivia nights to life online.
Event Kits: Develop ready-to-go branded kits for new venues or hosts to maintain a cohesive experience.
Conclusion
This project was a perfect mix of fun and strategy. By creating a bold, playful brand identity, Let’s Get Trivial now has a look and feel that reflects the energy of their events and helps them stand out in a crowded bar scene. The branding not only brought cohesion to their trivia nights but gave them a professional presence that supports future growth into new venues and offerings. It’s proof that thoughtful design can turn a local game night into a recognizable brand experience.
